Alex Richards
Director of IT & Digital
Alex is a qualified psychologist, holding post-graduate qualifications in Forensic Psychology and Criminology, but found his calling in the technology arena. Prior to joining BAM UK & Ireland in June 2024, Alex held leadership positions at some of the UK’s biggest brands, operating across retail, ecommerce, financial services and manufacturing.
In 2024, he was recognised in the Top 100 Global Technology Leaders by Marlow Business School.
"I believe that innovation is the cornerstone of progress. By harnessing cutting-edge technology, prioritising IT security and embracing digital transformation, I am committed to safeguarding our digital assets while driving efficiency and growth which in turn will allow us to deliver outstanding results for our clients."